3 Essential Terms for Effective Instagram Marketing

 10 Essential Terms for Effective Instagram Marketing

2020 is the year of Instagram. The platform is ranked among the top 6 major social worldwide networks, with 1 billion monthly active accounts according to Statista. Bloggers in various niches have used it to reach thousands of followers and increase communication on their channels and blogs.

If you decided to make Instagram one of your main social media marketing channels or a small traffic-generation platform, learning how to use it will only work to your advantage.

I interviewed some bloggers who have successfully used Instagram to grow their audience and asked how they did it. In this post, you will learn about the way Instagram worked for their marketing efforts.

1. Start with the basics

Sheila Flores, Instagram Power User @ Cilafloors20- K with followers Sheila Flores, pancna with 20k followers, brutally honest with you some tips to get started:

In short:

Be clear about your establishment

Be clear about your target audience

Create attractive bio

Post quality content regularly

Stay in your base - don't miss the rails

Use proper hashtags

The following points expand and explain these sources.

2. Understand your target audience

If you keep up with the exact analysis of Instagram to reach the audience you can exclusion You want to reach Instagram if you want the platform to work for you - and above all, you need to find that at least a portion of your target audience is on Instagram.

Mark Verkovsky, the owner of the American Webmasters Association (AWA), Mark Verkovsky, lays out the strategy AWA uses to make Instagram work for their brand:

 Tips from Pro: Mark Verkowski

Instagram is a unique platform that gives businesses a rich, visual storytelling opportunity. Many web professionals are unaware that Instagram is a great platform not only for young people but also for visual marketing. At least they don't really pay attention to this social network.

We use the technique of posting branded entrepreneurship images with our website name and logo. It resonates well with young people, many of whom are website owners and webmasters. 

Our Instagram strategy [includes]:

1. Instagram understands who our target audience is

2. Creating scenes in a way that really resonates with our audience

3. Promoting our posts with brand visibility advertising

4. Monitoring, measuring, and tuning our social campaigns

5. Subscribers grow our list of followers and email.

Understanding your audience is essential to your campaigns and visibility, and the only way to do all your work from # 1 is worth the effort.

Twinklitanya.com blogger and creative artist Tanya de Cruz and Instagram account owner w Twinklitanya Of your feed

 Advice from Pro: Tanya de Cruzif 

De Cruzif asked

Make sure your feed is coherent. People who are interested in my art don't care what I did to lunch yesterday. I love feeds that pick out some color schemes or something that can be identified as custom backgrounds or props.

In my own feed, I always use silver backgrounds and flowers as the basis for accent color. As it stands, I want people to recognize my pictures as me before they see me! This is a great way to brand yourself.

Once you've identified your target audience on Instagram, make sure your followers understand the visuals you share in your feed and keep them engaged and interested in your future updates. Creating a series is also a great way to do this - work you've already done for your blog, and it works on Instagram too.

3. Boost your bio, photos, and stories

New things in your feed, including your bio, your photo, and Instagram Stories, are the first things Instagram users see and load on your profile, so they make a good impression.

Roundup Influential Experts Minuka Elena's followers write about how to attract influencers and Explain how to direct them to a blog, and your feed discusses the role of personal images

Tips from Pro: Minuka Elena

Every social network attracts a different kind of audience. Platforms like Instagram and Pinterest are a good fit for bloggers who rely heavily on visual content. Sites like fashion, travel, home decor, gardening, food, photography, etc. attract a lot of traffic to their blog.

Give your bio attention on Instagram. Write down your mission statement (your niche in blogging, what kind of readers you can help, and why or how). You can fit just two pairs of clear sentences. Also, be sure to add a link to your blog on your blog.

You can add some personal images to your relationship with your readers (photos you use of some of the products you promote, photos of blogging conferences from your niche, or friendly selfies from time to time).

Be careful not to overdo it. You need followers who are attracted by what you blog about.

Tanya de Cruzfio also offers specific advice on how to handle a live link to your blog in Bio - and it's not always the right way to do it:

Make sure this isn't a regular link to your blog's homepage. First, there is no reason for your audience to click that link. Second, they need to find their own way when they are on your blog. People's attention on the Internet is not good, so we should make it as easy as possible for them.

Share a link to your latest blog post. With Bit.ly you can shorten this URL and see how many people have actually clicked on your link. Then, make sure you have multiple calls to click on the link. The most obvious [location] is your profile - say: “Click below to receive a free printable plan” - but also include your link in the pictures you share.

For example, if you share a picture of a beautiful looking pumpkin pie, you might write: “Do you want a piece of this pie? Then follow the link in my profile. ”

With this method, you will need to replace the link in your bio, but it is well worth it. People actually follow a link [and even] people who have been following you for a while have a reason to click on your links.

In 2016, Instagram used its algorithm to display only photos that were more interesting in Newsfeed, usually getting more engagement (likes, comments, views) more quickly and engaging more niche or genre users.

That opens up interesting marketing strategies to try on Instagram:

Leverage Boomerang Videos (usually videos that playback for a few seconds, a fun Instagram feature that users love)

Schedule posts to go and live in good times Your audience of the day will be more acceptable

They will draw attention to a post of content you know

Reply to comments quickly or at least "like" with "heart"

Also, switch to a Business Account if you haven't already, so you can check out more statistics and have better marketing data.

Instagram Stories, the app that allows users to post photos, videos, and live streaming events that expire after 24 hours, La Snapchat, has undergone tremendous growth over the past year. Instagram Stories beat Snapchat in 2017 with a boom of 300 million daily active users and its interactive features such as Swipe Up to visit Polls and Links (if you have 10k + followers) make it easy for users to interact with brands. In addition, Instagram users can always reply to stories via Direct (Instagram's own messaging system).

The best way to leverage Instagram stories for your brand is to catch it with instant voting, time-sensitive offers, and brand event live streaming sessions, and fellow web stars, such as news and questions, speeches and visits that your followers want to read over the next 24 hours.

Stories are also important to the frequency of your updates in your followers' newsfeed: the more users respond to or interact with your stories (eg, vote on a poll), the more posts they see in your feed.